Dhara Filtered Groundnut Oil Zero Trans Fat 1L Pouch

Dhara Filtered Groundnut Oil is a healthy cooking oil option that is free of trans fats. It comes in a convenient 1-liter pouch, making it easy to use in your everyday cooking.

Key Features: - Free of trans fats - Made from groundnuts that are filtered to ensure purity - Suitable for all types of cooking methods, including frying, sautéing, and baking

For whom: This oil is suitable for anyone looking for a healthier cooking oil option without compromising on taste. It is especially beneficial for those looking to reduce their intake of trans fats.

Pros: - Healthy option with no trans fats - Versatile for all types of cooking - Packed in a convenient pouch for easy storage and use

Cons: - May be more expensive than other cooking oil options - Limited availability in some regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Zero trans fat aligns with health-conscious consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with trust in the edible oil segment.	Nielsen
Category Momentum	20	15	Growing demand for health-focused products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	6	Facing competition from other premium edible oil brands.	Grocer's World
Use-case Advantage	5	5	Versatile for cooking various Indian dishes.	GroceryToday
Final Market Score	100	66/100 (3.30/5)	Strong product offering in the competitive edible oil segment.

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