Dettol Sensitive Liquid Hand Wash - 1350ml

About Product: Dettol Liquid Hand Wash Sensitive is a gentle formula made specifically for those with sensitive skin. It effectively cleans and protects against germs while being mild on the hands.

Key Features: This hand wash contains a pH-balanced formula that is dermatologically tested to be gentle on the skin. It is also enriched with moisturizers to keep hands feeling soft and smooth after each use.

For Whom: Dettol Liquid Hand Wash Sensitive is perfect for individuals with sensitive skin who want a reliable hand wash that effectively cleans and protects against germs without causing irritation.

Pros: The key advantage of this product is that it effectively kills germs while being gentle on sensitive skin. It also leaves hands feeling soft and moisturized after each use.

Cons: Some users may find the scent to be too strong or unpleasant. It may also be pricier compared to other hand wash options on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size suitable for family use, sensitive formula appeals to health-conscious consumers.	Business Standard, Livemint
Brand Strength	20	18	Dettol is a trusted brand known for quality and reliability.	TOI, Hindu
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	8	Facing competition from other established hand wash brands in the market.	Financial Express, India Today
Use-case Advantage	5	5	Promotes gentle and effective hand washing, suitable for sensitive skin.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Dettol Sensitive Liquid Hand Wash - 1350ml is well-positioned in the Indian market with its trusted brand, suitable features, and competitive pricing.

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