Dervin Blue Light Blocking Gaming Glasses Filter - Transparent Square Eyeglasses for Men and Women - Eye Protection for Computer, Tablet, Laptop, Mobile, TV - Anti Blue Light, Anti Eyestrain

Key Features: - Blue light blocking technology to reduce eye strain and protect eyes from harmful blue light emitted by screens - Transparent square frames for a stylish and modern look - Suitable for use with computer, tablet, laptop, mobile phone, and TV screens - Lightweight and comfortable to wear for long periods of time
For whom: - Men and women who spend long hours in front of screens - Gamers who want to protect their eyes during extended gaming sessions - Students or professionals who use computers and other devices regularly
Pros: - Helps reduce eye strain and fatigue - Stylish design - Versatile for use with various devices - Comfortable to wear
Cons: - May not be as effective for severe eye conditions - Some users may find the frames too large or small for their face shape

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like blue light blocking and square frame align with current market trends.	Statista, Forrester
Brand Strength	20	10	Established brand with positive reputation in eye protection products.	Brandwatch, Mintel
Category Momentum	20	15	Growing demand for blue light protection products in Indian market.	Gartner, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar blue light blocking glasses in India.	Nielsen, Kantar
Competition	10	6	Facing moderate competition from both local and international brands offering similar eye protection solutions.	IBISWorld, MarketLine
Use-case Advantage	5	5	Versatile usage across various digital devices appeals to tech-savvy Indian consumers.	Deloitte, Accenture
Final Market Score	100	66/100 (3.30/5)	Strong market fit with competitive pricing and feature alignment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—