Colgate Strong Teeth Calcium Boost Toothpaste 150g – India's No. 1 Toothpaste Brand for 2X Stronger Teeth, Whitening, Fresh Breath, and Cavity Protection

Key Features: - Contains calcium for stronger teeth - Whitens teeth and freshens breath - Prevents cavities - #1 toothpaste brand in India

For whom: This toothpaste is suitable for anyone looking to strengthen their teeth, whiten their smile, freshen their breath, and prevent cavities.

Pros: - Effective in strengthening teeth with added calcium - Whitens teeth and freshens breath - Prevents cavities - Trusted brand with a strong reputation

Cons: - Some users may prefer different flavors or varieties of toothpaste - Price may be higher compared to some other toothpaste brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like calcium boost and cavity protection.	Retail360
Brand Strength	20	18	Colgate's strong brand presence and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar toothpaste brands.	PriceTrack
Competition	10	8	Facing strong competition from other leading toothpaste brands.	MarketWatch
Use-case Advantage	5	5	Addresses multiple oral care needs in one product.	OralHealthToday
Final Market Score	100	76/100 (3.80/5)	Colgate Strong Teeth Calcium Boost Toothpaste holds a strong position in the Indian oral care market.

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