Colgate Plax Peppermint Mouthwash 0% Alcohol 500ml - Single Pack

Colgate Plax Pepper Mint Mouthwash is a refreshing and effective mouthwash that helps fight germs and bacteria without the use of alcohol. Its unique formula leaves your mouth feeling clean and fresh, and helps prevent bad breath.

Key Features: - Alcohol-free formula - Helps fight germs and bacteria - Leaves mouth feeling clean and fresh - Helps prevent bad breath

For whom: This mouthwash is suitable for anyone looking for an effective and alcohol-free way to maintain oral hygiene and fresh breath.

Pros: - Alcohol-free formula is gentle on gums - Helps fight germs and bacteria - Leaves mouth feeling fresh and clean - Convenient and easy to use

Cons: - Some users may prefer a mouthwash with alcohol for a stronger cleaning sensation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol-free and peppermint flavor align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Colgate is a trusted brand with strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing competition from local and international mouthwash brands.	MarketWatch
Use-case Advantage	5	3	Effective for maintaining oral hygiene and fresh breath.	Dentist India
Final Market Score	100	76/100 (3.80/5)	Colgate Plax Peppermint Mouthwash positioned well in growing Indian oral care market.

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