Bhimseni Black Surma - 5g Pack of 6

Bhimseni Black Surma is a traditional Indian kohl formulation that is known for its purity and high quality. It is made from natural ingredients and is free from any harmful chemicals. The finely ground powder is easy to apply and gives a rich, dark color to the eyes.

Key Features:
- Made from natural ingredients
- Purity and high quality
- Easy to apply
- Rich, dark color

For whom:
This Bhimseni Black Surma is suitable for anyone who wants to enhance their eye makeup with a traditional kohl formulation. It is perfect for those who prefer natural and chemical-free beauty products.

Pros:
- Long-lasting color
- Easy to blend
- Safe for sensitive eyes

Cons:
- Packaging could be improved
- Pricey compared to other kohl products on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation and packaging size suitable for regular users.	TOI, NDTV
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Economic Times
Competition	10	6	Facing moderate competition from other established Ayurvedic brands.	CNBC, Zee News
Use-case Advantage	5	5	Easy to carry and use, convenient for daily application.	Business Today
Final Market Score	100	66/100 (3.30/5)	Bhimseni Black Surma - 5g Pack of 6 offers a well-rounded Ayurvedic solution with competitive pricing.

Factor	Rating (out of 5)	Notes
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