Bodywise 20% Urea Foot Cream Roll-On 50ml for Dry Cracked Heels with 2% Lactic Acid, Olive Oil, and Vitamin E - Helps Repair and Moisturize Cracked Heels

This Be Bodywise 20 Urea Foot Cream Roll On is specifically formulated to help with dry, cracked heels. It contains 20% urea, along with 2% lactic acid, olive oil, and vitamin E to provide intense moisture and repair to the skin.

Key Features:
- Contains 20% urea for deep hydration
- Includes 2% lactic acid for gentle exfoliation
- Enriched with olive oil and vitamin E for added nourishment
- Roll-on applicator for easy, mess-free application

This foot cream is ideal for individuals with dry, cracked heels in need of intensive repair and moisture. It is suitable for those looking for a convenient and effective solution to address their foot care needs.

Pros:
- Roll-on applicator makes it easy to apply
- Contains key ingredients known for their moisturizing and reparative properties
- Helps to soften and smooth dry, cracked skin on heels

Cons:
- Some may find the scent too strong
- May take some time to see noticeable results for severe cases of cracked heels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of urea, lactic acid, olive oil, and vitamin E addresses specific needs of dry cracked heels effectively.	IndiaRetailing
Brand Strength	20	18	Established brand with a reputation for quality foot care products.	Brandwatch
Category Momentum	20	15	Growing demand for foot care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar foot care products in the market.	Euromonitor
Competition	10	10	Facing moderate competition from other established foot care brands offering similar solutions.	MarketWatch
Use-case Advantage	5	3	Convenient roll-on format for easy application on cracked heels.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong product with unique features and competitive pricing in growing foot care market.

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