Bodywise 2 Salicylic Acid Face Wash for Acne Prone & Oily Sensitive Skin - Deep Cleansing & Acne Prevention - Dermatologist Developed - 100ml

Key Features: Be Bodywise 2 Salicylic Acid Face Wash is specially formulated for acne-prone, oily, and sensitive skin. The 2% salicylic acid helps to deep cleanse the skin, unclog pores, and prevent future breakouts.
For whom: This face wash is perfect for individuals with acne-prone skin, oily skin, and sensitive skin. It is gentle enough for daily use but effective enough to keep breakouts at bay.
Pros: The Be Bodywise 2 Salicylic Acid Face Wash is developed by dermatologists, ensuring that it is safe and effective for your skin. It helps to prevent acne and keep your skin clear and healthy.
Cons: Some users may find the 2% salicylic acid to be too drying for their skin, especially if used daily. It is important to moisturize well after using this face wash to prevent any dryness or irritation.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid formulation suitable for acne-prone and oily sensitive skin types.	GfK
Brand Strength	20	18	Established as a dermatologist-developed brand in the skincare segment.	Euromonitor
Category Momentum	20	15	Growing demand for acne prevention products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar acne prevention face washes.	Kantar
Competition	10	8	Facing competition from established acne prevention face wash brands.	IRI
Use-case Advantage	5	5	Effective deep cleansing properties for acne prevention.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Bodywise 2 Salicylic Acid Face Wash has a strong market position in the acne prevention segment in India.

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