AVN Arthorub Liniment 6-Pack 30ml Bottles for Joint Pain Relief

- AVN Arthorub Liniment is a herbal formulation that helps in reducing inflammation and pain in joints and muscles. It is made with natural ingredients that have anti-inflammatory and analgesic properties.

- Key Features: - Made with herbal ingredients - Helps in reducing inflammation and pain - Improves joint mobility - Pack of 6 bottles, each containing 30 ml

- For whom: - People suffering from joint pain - Athletes and sportspersons - Elderly individuals with arthritis or rheumatism

- Pros: - Natural ingredients - Effective in reducing pain and inflammation - Easy to apply with the roll-on bottle - Convenient pack of 6 bottles

- Cons: - May have a strong herbal smell - Can cause a tingling sensation on sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Optimal bottle size and pack quantity for convenient and regular joint pain relief usage.	Retail Insights
Brand Strength	20	10	Established brand with loyal customer base in the pain relief segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural pain relief products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar joint pain relief products in the market.	Price Watch
Competition	10	6	Facing moderate competition from established and new entrants in the joint pain relief segment.	Market Research India
Use-case Advantage	5	5	Specifically formulated for effective joint pain relief, catering to a common health concern in India.	Healthcare Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market for joint pain relief products with strong brand presence and competitive pricing.

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