ANC 100% Natural Griffonia Simplicifolia Extract 5-HTP - 60 Vegetarian Capsules

ANC 100 Natural Griffonia Simplicifolia Extract 5 Htp 60 Veg Capsules is a natural supplement made from the seeds of the Griffonia Simplicifolia plant. This extract is high in 5-Hydroxytryptophan (5-HTP), a precursor to serotonin, which is a neurotransmitter that plays a key role in mood regulation.

Key Features: - 100% natural Griffonia Simplicifolia extract - Contains 5-HTP, a precursor to serotonin - Each bottle contains 60 vegetable capsules - Made in FDA-certified facilities - Non-GMO and free from artificial ingredients

For whom: This product is suitable for individuals looking to support their mood and emotional well-being naturally. It can be especially beneficial for those experiencing feelings of stress, anxiety, or low mood.

Pros: - Natural source of 5-HTP - Easy-to-take vegetable capsules - No artificial ingredients - Made in FDA-certified facilities

Cons: - May take time to see full effects - Not suitable for pregnant or breastfeeding women without consulting a healthcare professional

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High concentration of Griffonia Simplicifolia Extract aligns with consumer preferences for potent formulations.	Ayurvedic Today, Retail News India
Brand Strength	20	10	Established brand reputation in the Ayurvedic products segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural health supplements in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Economic Times, Business Today
Competition	10	6	Facing moderate competition from established and new entrants in the Chyawanprash category.	Livemint, Business Insider
Use-case Advantage	5	5	Addresses stress and mood management, a key concern for Indian consumers.	India Retailing, The Hindu
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural supplement with strong brand and competitive pricing.

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