Ashpveda Akayu Sugar Free Chyawanprash: 3X Immunity Booster, Diabetic-Friendly, Strength Stamina Builder with Ayurvedic Herbs - 1kg

Key Features: - Sugar-free formula - Contains a blend of Ayurvedic herbs - Boosts immunity - Diabetic-friendly - Helps in building strength and stamina

For whom: - Individuals looking to improve their immunity - Diabetic patients seeking a sugar-free alternative - People wanting to build strength and stamina

Pros: - Effective in boosting immunity - Diabetic-friendly formula - Helps in improving strength and stamina - Loaded with Ayurvedic herbs

Cons: - Some may find the taste different from traditional Chyawanprash - May be slightly more expensive than regular Chyawanprash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sugar-free and diabetic-friendly aligns with health-conscious consumers.	Livemint, NDTV
Brand Strength	20	10	Established brand with trust in Ayurvedic remedies.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic health products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC, India Today
Competition	10	6	Facing competition from established and new Ayurvedic brands.	Business Today, Financial Express
Use-case Advantage	5	5	Addresses immunity, diabetes, and stamina needs in one product.	Times of India
Final Market Score	100	66/100 (3.30/5)	Strong market potential with a well-positioned Ayurvedic sugar-free Chyawanprash.

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