Bragg Organic Raw Unfiltered Apple Cider Vinegar 473ml

About Product: Bragg Raw Unfiltered Apple Cider Vinegar is made from the finest, delicious, healthy, organically grown apples. It is unpasteurized and contains the 'mother' - a natural jelly-like pulp formed during the fermentation process.

Key Features: - Made from high-quality, organic apples - Unpasteurized and contains the 'mother' - Raw and unfiltered for maximum health benefits - Great source of enzymes and potassium

For whom: This product is perfect for health-conscious individuals looking to incorporate a natural supplement into their diet. It can also be used for cooking, salad dressings, and various other recipes.

Pros: - Contains beneficial enzymes and bacteria - Can help promote gut health and digestion - Versatile ingredient for cooking and natural remedies - Organic and high-quality ingredients used

Cons: - Strong taste and smell may not be appealing to everyone - May cause irritation if consumed in large amounts - Packaging could be improved for easier pouring

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality organic product with proven health benefits.	FSSAI
Brand Strength	20	10	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both local and international brands.	Euromonitor
Use-case Advantage	5	5	Versatile product suitable for various health and culinary uses.	HealthifyMe
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive pricing and versatile usage.

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