Bontress PRO Hair Growth Serum 60ml with Redensyl, Anagain, Capixyl, and Procapil - Fortified Scalp Treatment for Hair Fall

About Product: Bontress PRO Scalp Serum is a powerful hair serum designed to promote hair growth and reduce hair fall. Fortified with Redensyl, Anagain, Capixyl, and Procapil, this serum is packed with potent ingredients to nourish and strengthen the hair follicles.

Key Features: - Contains Redensyl, Anagain, Capixyl, and Procapil - Promotes hair growth - Reduces hair fall - Nourishes and strengthens hair follicles - Suitable for all hair types

For whom: Bontress PRO Scalp Serum is ideal for anyone looking to improve the health and appearance of their hair. Whether you have thinning hair, hair loss, or simply want to promote hair growth, this serum is suitable for all hair types.

Pros: - Powerful blend of ingredients - Promotes hair growth - Reduces hair fall - Nourishes and strengthens hair follicles - Suitable for all hair types

Cons: - May be on the pricier side compared to other hair serums - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients for effective hair fall treatment.	CosmeticsDesign, Indian Beauty Industry
Brand Strength	20	10	Established brand reputation in hair care segment.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for hair fall solutions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Business Standard
Competition	10	6	Facing competition from established and emerging hair fall treatment brands.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	Addresses specific scalp issues beyond regular hair care products.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Effective hair fall treatment with competitive pricing in a growing market segment.

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