Biotique Herbcolor Conditioning Hair Colour - Ammonia Free Hair Color with 9 Organic Herbal Extracts for Natural and Healthy Shine - 50g/110ml Brown 4N (Pack of 1)

Biotique Herbcolor Conditioning Hair Colour is a natural and organic hair color product that is free from harmful ammonia. With 9 organic herbal extracts, it provides a safe and healthy alternative to traditional hair dyes.

Key Features:
- Ammonia free formula
- Contains 9 organic herbal extracts
- Provides natural and healthy shine to hair
- Available in the shade Brown 4N
- Comes in a pack of 1 with 50g and 110ml

For those looking for a gentle and organic hair coloring option, Biotique Herbcolor Conditioning Hair Colour is the perfect choice. It is suitable for individuals with sensitive scalp or those looking to avoid harsh chemicals in their hair care routine.

Pros:
- Provides a natural and healthy shine to hair
- Ammonia free formula is gentle on the scalp
- Contains organic herbal extracts for added nourishment

Cons:
- May require multiple applications for desired color intensity
- Some users may find the application process time-consuming

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers organic herbal extracts for natural shine, aligns with current market trends.	India Retailing
Brand Strength	20	15	Established brand known for herbal products in India.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from other established herbal hair color brands.	The Economic Times
Use-case Advantage	5	5	Provides ammonia-free hair coloring suitable for sensitive scalps.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural hair color segment in India.

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