Biolage Hydrasource Paraben-Free Conditioner - Intensely Hydrating, Apricot Infused for Dry Hair - 250g (Pack of 1)

About Product:

Biolage Hydrasource Conditioner is a paraben-free formula that intensely hydrates dry hair. Made with apricot extract, this conditioner helps to nourish and moisturize dry, damaged strands for a healthier-looking finish.

Key Features:

- Paraben-free formula
- Intensely hydrates dry hair
- Made with apricot extract
- Nourishes and moisturizes dry, damaged strands

For whom:

This conditioner is suitable for those with dry hair looking for a hydration boost. It is perfect for individuals with dry, damaged strands in need of some extra nourishment and moisture.

Pros:

- Paraben-free formula is gentle on hair
- Intensely hydrates and moisturizes dry hair
- Nourishing apricot extract helps improve hair's overall health

Cons:

- Some users may find the scent too strong
- May be too heavy for those with fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Apricot infusion and intense hydration cater well to the needs of Indian consumers with dry hair.	Euromonitor
Brand Strength	20	18	Biolage is a well-known and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other premium conditioner brands offering similar benefits.	Kantar
Use-case Advantage	5	5	Addresses the specific need for intense hydration in dry hair, a common concern in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Biolage Hydrasource well in the growing premium hair care market in India.

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