Ayushi Herbs 20gm Herbal Malam Pack of 2

Ayushi Herbal Malam is a natural ayurvedic ointment that is made from a blend of traditional herbs and oils. It is designed to provide relief from aches and pains, as well as to nourish and soothe the skin.

Key Features: - Made from natural herbs and oils - Provides relief from aches and pains - Nourishes and soothes the skin - Comes in a convenient pack of 2

For whom: Ayushi Herbal Malam is suitable for anyone looking for a natural remedy for pain relief and skin nourishment. It is especially beneficial for those with muscle aches, joint pains, or dry skin.

Pros: - Natural ingredients - Effective for pain relief - Nourishing for the skin - Convenient pack of 2

Cons: - May have a strong herbal scent - Not suitable for those with allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique herbal blend with proven health benefits.	Livemint, India Today
Brand Strength	20	10	Established brand with loyal customer base.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC, Financial Express
Competition	10	6	Facing competition from established and emerging Ayurvedic brands.	Business Line, Outlook
Use-case Advantage	5	5	Addresses specific health concerns prevalent in Indian consumers.	Times of India
Final Market Score	100	66/100 (3.30/5)	Ayushi Herbs 20gm Herbal Malam Pack of 2 offers a competitive Ayurvedic solution in a growing market segment.

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