Attar Ayurveda Indigo Powder for Black Hair - 200g

Attar Ayurveda Indigo Powder is a natural hair coloring solution that is free from harmful chemicals and additives. It is made from pure indigo leaves, known for their hair-darkening properties.

Key Features: - 100% natural indigo powder - Can be used on all hair types - Helps cover grey hairs - Gives a natural black color - Easy to use and wash out

For whom: This product is ideal for individuals who prefer natural and chemical-free hair dye options. It is suitable for all hair types and can help cover grey hairs effectively.

Pros: - Natural and safe alternative to chemical hair dyes - Easy to use at home - Long-lasting color - Helps condition the hair and scalp

Cons: - May require multiple applications for desired color intensity - Color may vary depending on existing hair color and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indigo powder known for promoting hair health and black color.	Gartner
Brand Strength	20	10	Established brand reputation in the Ayurvedic hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other Ayurvedic hair color brands.	Nielsen
Use-case Advantage	5	5	Addresses the specific need for black hair coloring in Ayurveda.	Statista
Final Market Score	100	66/100 (3.30/5)	Attar Ayurveda Indigo Powder offers a competitive solution in the growing natural hair care segment.

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