Ariel Liquid Detergent for Top Load Washing Machines - 2L - Removes 7-Day Dried-In Stains - Amazing Fragrance - Protects Colors - Fast-Dissolving - Now Available at Powder Prices

Key Features: - Removes 7 day dried in stains in just one wash - Specifically designed for top load washing machines - Amazing fragrance that lasts long - Protects colors of your clothes - Dissolves faster for a quick and efficient wash

For whom: This Ariel Liquid Detergent is ideal for anyone looking for a powerful laundry detergent that can effectively remove tough stains, protect colors, and leave clothes smelling fresh.

Pros: - Removes tough stains with ease - Pleasant and long-lasting fragrance - Protects colors of clothing - Works well in top load washing machines

Cons: - May not be suitable for those with sensitive skin due to strong fragrance - May be priced higher compared to other laundry detergents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumers' needs for effective stain removal and color protection.	Hindu Business Line, India Today
Brand Strength	20	10	Ariel is a well-established and trusted brand in India.	Economic Times, Brand Equity
Category Momentum	20	15	Growing demand for premium laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing strategy making premium product accessible to wider market.	Livemint, Financial Express
Competition	10	6	Facing competition from other established detergent brands offering similar features but at different price points.	Business Line, Business Standard
Use-case Advantage	5	5	Fast-dissolving formula and fragrance appeal to Indian consumers looking for convenience and freshness in laundry.	Outlook, Business Today
Final Market Score	100	66/100 (3.30/5)	Ariel Liquid Detergent for Top Load Washing Machines positioned well in the premium laundry segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—