Amrith Noni Power Plus Juice 1 Litre - Organic Noni Fruit Juice with Antioxidant boost and Immunity-Boosting Ingredients such as Amla, Shathavari, Guduchi, Ashwagandha, Haridra, and Vrikshamla

Key Features: - Rich in antioxidant properties to boost immunity - Organic Noni Fruit juice with the goodness of Amla, Shatavari, Guduchi, Ashwagandha, Haridra, Vrikshamla

For whom: - Individuals looking to boost their immunity - Those seeking a natural source of antioxidants

Pros: - Made with organic Noni fruit - Contains a blend of beneficial herbs - Helps support overall health and well-being

Cons: - May not be suitable for individuals with specific herb allergies - Taste may not appeal to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Rich in antioxidants and immunity-boosting ingredients aligning with consumer trends.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and new entrants in the Chyawanprash segment.	Euromonitor
Use-case Advantage	5	5	Convenient 1-liter packaging suitable for regular consumption.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Amrith Noni Power Plus Juice 1 Litre is well-positioned in the Indian Chyawanprash market with strong brand and feature fit.

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