Amazon Brand Presto 3 Ply Toilet Paper Rolls - 12 Rolls, 1920 Sheets, Soft and Highly Absorbent, OBA Free, Smooth Feel, 100% Natural Virgin Cellulose Fiber

The Amazon Brand Presto 3 Ply Toilet Paper Roll is a pack of 12 rolls, with each roll containing 160 pulls, for a total of 1920 pulls. Made from 100% natural virgin cellulose fiber, this toilet paper is soft, highly absorbent, and OBA free. It provides a smooth feel for a comfortable bathroom experience.

Key Features: - Pack of 12 rolls with 160 pulls per roll, totaling 1920 pulls - 3 Ply for added strength and softness - Made from 100% natural virgin cellulose fiber - OBA Free for a safe and healthy option - Soft and highly absorbent for a comfortable bathroom experience

For Whom: This toilet paper is suitable for households, offices, restaurants, and any other place where a high-quality, soft, and absorbent toilet paper is needed. It is perfect for those who prioritize comfort and quality in their bathroom products.

Pros: - Soft and gentle on the skin - Highly absorbent for effective cleaning - 3 Ply construction provides added strength - OBA Free for a safe and healthy option

Cons: - May be more expensive compared to other toilet paper brands - Some users may prefer a thinner ply option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High sheet count, softness, and absorbency meet Indian consumer preferences.	The Hindu, Economic Times
Brand Strength	20	18	Amazon's strong brand reputation and customer trust in India.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitive pricing compared to other premium toilet paper brands in India.	Business Today, Financial Express
Competition	10	8	Facing competition from both local and international toilet paper brands in India.	The Times of India, CNBC TV18
Use-case Advantage	5	5	Suitable for daily use in Indian households due to quality and quantity.	India Today, Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and product features position Amazon Presto well in the Indian toilet paper market.

Factor	Rating (out of 5)	Notes
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