Ensure No. 1 High Protein Chocolate Nutritional Supplement Drink with 32 Nutrients, Calcium, and Vitamin D - 950g

About Product: This product is a nutritional supplement drink that contains 32 essential nutrients, high protein, calcium, and Vitamin D. It comes in a delicious chocolate flavor and is available in a 950g size.

Key Features: The key features of this product include its comprehensive blend of essential nutrients, high protein content, and the addition of calcium and Vitamin D for bone health. The chocolate flavor makes it a tasty and convenient option for supplementing your diet.

For Whom: This nutritional supplement drink is ideal for anyone looking to boost their daily nutrient intake, especially those who may have dietary restrictions or need additional protein. It can be used as a meal replacement or as a post-workout recovery drink.

Pros: The main pros of this product are its high protein content, convenient chocolate flavor, and comprehensive nutrient profile. It provides a convenient and tasty way to ensure you are meeting your daily nutritional needs.

Cons: Some potential cons of this product may include the taste not being to everyone's liking, the need to mix it with liquid before consuming, and the relatively high price compared to other supplement options on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and essential nutrients align with consumer needs.	Livemint, Financial Express
Brand Strength	20	10	Strong brand recognition and trust among consumers.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for health supplements in Indian market.	Mint, ET
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	CNBC, Forbes
Competition	10	6	Facing competition from established and emerging brands in the segment.	Business Today, Moneycontrol
Use-case Advantage	5	5	Convenient and quick source of nutrition for busy individuals.	Economic Times
Final Market Score	100	66/100 (3.30/5)	Highly competitive product with strong brand and feature fit in the growing health supplement market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—