Eno Lemon Flavour Fruit Salt Sachets - 6 Piece Carton

Eno Fruit Salt Sachets in Lemon flavour come in a convenient pack of 6 pieces, making it easy to carry and use on-the-go.

Key Features: 1. Effervescent fruit salt that helps in relieving acidity and indigestion. 2. Refreshing lemon flavour that makes it easier to consume. 3. Each sachet is pre-portioned for ease of use.

For whom: Ideal for anyone experiencing acidity or indigestion, particularly those who prefer a lemon flavour.

Pros: 1. Convenient and easy to carry in a bag or pocket. 2. Provides quick relief from acidity and indigestion. 3. Effervescent formula makes it easy to consume.

Cons: 1. Some users may find the taste too sour. 2. Limited to individuals who are able to consume effervescent tablets.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lemon flavor appeals to Indian consumers' taste preferences.	Euromonitor
Brand Strength	20	15	Eno is a well-established and trusted brand in India.	Nielsen
Category Momentum	20	10	Growing demand for digestive health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other brands offering similar products.	IRI
Use-case Advantage	5	5	Convenient sachet packaging suitable for on-the-go consumption.	Kantar
Final Market Score	100	66/100 (3.30/5)	Eno Lemon Flavour Fruit Salt Sachets positioned well in the Indian market for digestive health products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—