Eleicious Orange Peel Powder for Skin and Face - 200g | Natural, Chemical-free, Preservative-free | Helps Remove Tan, Cleanse Face, and Promote Glowing Skin

Key Features: - Made from 100% natural orange peel - Free from chemicals and preservatives - Helps in tan removal and skin brightening - Suitable for all skin types - Can be used for face cleansing

For whom: - Ideal for individuals looking for a natural skincare solution - Suitable for people with tan-prone skin - Suitable for all ages and gender

Pros: - Natural and chemical-free - Helps in improving skin tone and texture - Easy to use and versatile - Can be used for both face and body

Cons: - May require consistent use for best results - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of benefits align with current consumer preferences for holistic skincare solutions	Gartner
Brand Strength	20	10	Established brand reputation in the Ayurvedic skincare segment	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market	Forbes
Competition	10	6	Facing moderate competition from established and emerging brands offering similar natural skincare solutions	Nielsen
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers like tan removal and skin cleansing	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market due to strong brand, competitive pricing, and alignment with consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—