Dr. Reddy's Sun Tint SPF 115: India's First Matte Finish Sunscreen with Highest SPF, Full Spectrum 12 Hour Protection, Reduces Pigmentation, Zero White Cast, Hypoallergenic, Paraben Free - 50g

About Product:

Dr. Reddy's Sun Tint SPF 115 is India's first sunscreen with the highest SPF, providing full spectrum 12-hour protection. It has a matte finish, reduces pigmentation, and is hypoallergenic and paraben-free.

Key Features:

- SPF 115
- Matte finish
- Reduces pigmentation
- Hypoallergenic and paraben-free
- Full spectrum 12-hour protection
- Zero white cast
For whom:

This sunscreen is suitable for individuals who are looking for maximum sun protection and want to reduce pigmentation without compromising on a matte finish. It is also ideal for those with sensitive skin as it is hypoallergenic.

Pros:

- Highest SPF available in India
- Matte finish
- Long-lasting 12-hour protection
- Reduces pigmentation
- Hypoallergenic and paraben-free
Cons:

- May be too heavy for oily skin types
- Limited availability in certain regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish, high SPF, and hypoallergenic properties align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Dr. Reddy's strong reputation in pharmaceuticals boosts trust in the sunscreen.	Brandwatch
Category Momentum	20	15	Growing demand for high SPF sunscreens in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other high SPF sunscreens in the market.	GfK
Competition	10	8	Facing competition from established sunscreen brands with similar claims.	Nielsen
Use-case Advantage	5	5	Long-lasting 12-hour protection suits Indian weather conditions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dr. Reddy's Sun Tint SPF 115 holds a strong position in the high SPF sunscreen segment in India.

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