Dr. Alies Professional 15% Vitamin C Face Serum with Alpha Arbutin, Vita E, and Ferulic Acid - Advanced Skin Brightening Formula for Glowing Face, Reducing Uneven Skin Tone - Non-Irritating - 30ml

This Dr Alies Professional 15 Vitamin C Face Serum with Alpha Arbutin is a powerful skincare product that is designed to brighten and even out your skin tone. With a blend of 15% Vitamin C, Alpha Arbutin, Vita E, and Ferulic Acid, it provides advanced skin brightening benefits while reducing the appearance of uneven skin tone. This serum is non-irritating and suitable for daily use.

Key Features: - Contains 15% Vitamin C, Alpha Arbutin, Vita E, and Ferulic Acid - Advanced skin brightening formula - Reduces uneven skin tone - Non-irritating - Suitable for daily use

This serum is ideal for those looking to brighten their complexion and improve the overall appearance of their skin. It is especially beneficial for individuals with uneven skin tone or dark spots. By incorporating this serum into your skincare routine, you can achieve a glowing face with a more even complexion.

Pros: - Powerful blend of ingredients for skin brightening - Non-irritating formula - Suitable for daily use - Helps reduce the appearance of dark spots and uneven skin tone Cons: - May not be suitable for those with sensitive skin - Results may vary for different individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular skin-brightening ingredients in demand by Indian consumers.	Vogue, Elle
Brand Strength	20	18	Established brand with positive reputation in skincare industry.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar vitamin C serums in the market.	Forbes, Business Today
Competition	10	8	Facing competition from both local and international brands offering similar skin-brightening solutions.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers like uneven skin tone.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned vitamin C serum catering to the growing demand for skin-brightening products in India.

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