Vetiver Root Powder 50g

- This product is a 100% natural vetiver roots powder, sourced from organic farms.

- Key Features: Helps in reducing inflammation, promoting relaxation, and improving skin and hair health. Can be used in skincare products, hair masks, or in aromatherapy.

- For whom: Suitable for individuals looking for natural and organic alternatives for their skincare and hair care needs. Also ideal for those who prefer products sourced from sustainable and ethical farming practices.

- Pros: High quality organic vetiver roots powder, versatile usage in skincare and hair care routines, sustainable sourcing practices.

- Cons: Some users may find the scent of vetiver to be strong and earthy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vetiver root powder aligns with the health-conscious trend.	The Economic Times
Brand Strength	20	18	Established brand with a loyal customer base.	Business Standard
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic products.	Livemint
Competition	10	8	Facing competition from established and emerging organic brands.	ET Retail
Use-case Advantage	5	5	Versatile usage for skincare, aromatherapy, and culinary purposes.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the growing Ayurvedic market segment.

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