Dettol Original Liquid Hand Wash 200ml Bottle

Dettol Liquid Hand Wash Original is a trusted and reliable hand wash that effectively cleanses your hands while protecting against germs. Its unique formulation not only removes dirt and bacteria but also moisturizes your skin, leaving it soft and smooth.

Key Features: - Kills 99.9% of germs - Contains moisturizers to keep hands hydrated - Fresh and clean fragrance - Gentle on skin but tough on germs - Convenient pump bottle for easy use

For whom: This hand wash is suitable for all individuals, especially those who want a quality product that offers both cleanliness and hydration.

Pros: - Effective germ protection - Pleasant fragrance - Non-drying formula - Convenient packaging - Trusted brand Cons: - Some may find the fragrance too strong - Packaging may not be environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with consumer preferences for hand wash.	Times of India, Livemint
Brand Strength	20	18	Dettol is a trusted brand with strong market presence.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	5	Facing competition from other established hand wash brands.	Financial Express
Use-case Advantage	5	3	Effective for daily hand hygiene routines.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Dettol Original Hand Wash holds a strong position in the Indian market.

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