Dettol Anti-Bacterial Fresh Cotton Liquid Laundry Cleanser 1.5L

This Dettol Anti Bacterial Fresh Cotton Liquid Laundry Cleanser is a powerful laundry detergent that effectively removes stains and kills 99.9% of bacteria, including E. coli and Staphylococcus.

Key features of this product include its fresh cotton scent that leaves laundry smelling clean and fresh, its ability to work even at low temperatures, and its gentle formula that is suitable for both whites and colored clothing.

This laundry cleanser is ideal for households with children, pets, or anyone with sensitive skin who may benefit from extra bacteria-killing power in their laundry routine.

Pros of the Dettol Anti Bacterial Fresh Cotton Liquid Laundry Cleanser include its ability to effectively remove tough stains, its pleasant scent that lasts even after washing, and its antibacterial properties that help keep clothes fresh and clean.

Cons of this product may include its slightly higher price compared to regular laundry detergents and the need to follow specific instructions for best results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and fresh cotton scent align well with Indian consumer preferences.	Retail360
Brand Strength	20	15	Strong brand reputation and trust in India for Dettol products.	Brand Equity
Category Momentum	20	10	Growing demand for antibacterial laundry products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceTrack
Competition	10	6	Facing competition from other established antibacterial laundry cleanser brands in India.	Euromonitor
Use-case Advantage	5	5	Effective in killing germs and providing fresh laundry, meeting consumer hygiene needs.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Dettol Anti-Bacterial Fresh Cotton Liquid Laundry Cleanser 1.5L holds a strong position in the Indian market segment due to its brand strength, competitive pricing, and alignment with consumer preferences.

Factor	Rating (out of 5)	Notes
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