Korean Glass Skin Hydrogel Face Mask 3-Pack with Bio Collagen, Hyaluronic Acid, Niacinamide, Vitamin E, and Centella for Deep Hydration, Pigmentation, Anti-Aging, and Pore Minimizing - Overnight Treatment

The Descale Bio Collagen Overnight Face Mask is a Korean skincare product designed to give you glass skin, deeply hydrate your skin, reduce pigmentation and signs of aging, minimize pores, and provide a boost of nourishing ingredients like hyaluronic acid, niacinamide, vitamin E, and centella.
Key Features: - Deeply hydrates the skin - Reduces pigmentation and signs of aging - Minimizes pores - Contains beneficial ingredients like hyaluronic acid, niacinamide, vitamin E, and centella - Comes in a convenient 3 pack
For whom: This face mask is suitable for anyone looking to achieve glass skin, deeply hydrate their skin, reduce pigmentation and signs of aging, and minimize the appearance of pores. It is especially beneficial for those with dry or dull skin.
Pros: - Provides deep hydration - Contains a variety of beneficial ingredients - Helps to reduce pigmentation and signs of aging - Minimizes pores - Conveniently packaged in a 3 pack
Cons: - May not be suitable for those with sensitive skin - Some users may find the mask slightly sticky - Price point may be higher than other face masks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive range of skin-benefiting ingredients suitable for Indian consumers.	IDC
Brand Strength	20	10	Brand is relatively new in the Indian market with limited recognition.	Euromonitor
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average face masks, limiting mass-market appeal in India.	Canalys
Competition	10	6	Facing competition from established local and international skincare brands offering similar benefits.	Mintel
Use-case Advantage	5	5	Addresses key skin concerns like hydration, pigmentation, and anti-aging, aligning with Indian consumer needs.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Premium Korean face mask with diverse benefits faces competitive market in India.

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