Dermatouch Bye Bye Pigmentation Face Wash with Niacinamide, Kojic Acid, and Glutathione for Men and Women - 70G

This DERMATOUCH Bye Bye Pigmentation Face Wash is specifically formulated to target and reduce pigmentation on the skin. It contains ingredients like Niacinamide, Kojic Acid, and Glutathione, known for their brightening and pigmentation-reducing properties.

Key Features: - Contains Niacinamide to even out skin tone - Kojic Acid helps to lighten dark spots - Glutathione provides antioxidant protection - Suitable for both men and women

This face wash is ideal for those struggling with pigmentation, dark spots, or uneven skin tone. It is suitable for all skin types and can be used by both men and women looking to achieve a more even complexion.

Pros: - Effective ingredients known for their skin brightening properties - Suitable for daily use - Suitable for all skin types Cons: - May take time to see visible results - Some users may experience sensitivity to active ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients like Niacinamide, Kojic Acid, and Glutathione align with market trends.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for pigmentation solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Retail360
Competition	10	6	Facing moderate competition from other pigmentation face wash brands.	Nielsen
Use-case Advantage	5	5	Addresses pigmentation issues for both men and women effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned pigmentation face wash with broad appeal in the Indian market.

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