Denver Hamilton Long Lasting Deodorant Body Spray for Men 150ML

About Product: Denver Hamilton Deodorant Body Spray is a long-lasting deodorant designed specifically for men. The 150ml spray bottle makes it convenient for daily use, whether at home or on the go.

Key Features: This deodorant body spray has a masculine and sophisticated fragrance that helps to keep you feeling fresh throughout the day. The long-lasting formula ensures that you stay protected against body odor for hours on end.

For Whom: Denver Hamilton Deodorant Body Spray is perfect for men who lead active lifestyles and need a reliable deodorant that can keep up with their daily activities. Whether you're hitting the gym or heading to the office, this deodorant is sure to keep you feeling confident.

Pros: - Long-lasting fragrance - Convenient spray bottle - Masculine scent - Effective against body odor

Cons: - May not be suitable for individuals with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with consumer preferences for long-lasting deodorants	GfK
Brand Strength	20	10	Denver is a well-established brand in the Indian market	Euromonitor
Category Momentum	20	15	Strong growth in men's grooming products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing strong competition from both local and international brands	IRI
Use-case Advantage	5	5	Addresses the need for long-lasting freshness in Indian climatic conditions	Kantar
Final Market Score	100	66/100 (3.30/5)	Denver Hamilton Deodorant scores well in a competitive Indian men's grooming market.

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