Daylon Diabetic Care Sugar-Free Protein Powder 1kg with Free Daylon Protein Shaker - Diabetic Friendly, Chocolate Flavour, 15.6g Protein per Serving - Contains 27 Vitamins and 4.8g Fiber

About Product: DAYLON Diabetic Care Protein Powder is a sugar-free protein supplement that is specifically formulated for individuals with diabetes. This 1kg pack comes with a free DAYLON Protein Shaker, making it convenient to prepare your protein shakes on the go.

Key Features: Each 30g serving of this protein powder provides 15.6g of protein, along with 27 essential vitamins and 4.8g of fiber. It has a delicious chocolate flavour, making it a tasty addition to your daily diet.

For Whom: This product is ideal for individuals with diabetes who are looking to increase their protein intake without compromising on taste. It can be a great option for those who are managing their blood sugar levels and want a convenient way to supplement their diet with essential nutrients.

Pros: - Sugar-free formula suitable for diabetics - High protein content per serving - Contains essential vitamins and fiber - Convenient protein shaker included

Cons: - Chocolate flavour may not be suitable for everyone's taste preferences - May be slightly more expensive compared to regular protein powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, essential vitamins, and fiber align well with consumer preferences for health-focused products.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in the health food sector.	Euromonitor
Category Momentum	20	15	Growing demand for diabetic-friendly products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established diabetic-friendly protein powder brands.	IRI
Use-case Advantage	5	5	Convenient packaging with free shaker appeals to consumers seeking on-the-go nutrition solutions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Daylon Diabetic Care Sugar-Free Protein Powder 1kg with Free Daylon Protein Shaker holds a strong position in the growing Indian diabetic-friendly health food market.

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