Dabur Red Toothpaste 600g x 4 - World's No. 1 Ayurvedic Toothpaste for Germ Protection, Cavity Protection, Plaque Removal, Gum Bleeding Prevention, Yellow Teeth, Toothache, and Bad Breath

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Dabur Red Toothpaste 600g x 4 holds a strong position in the competitive Ayurvedic oral care market in India.
Rs.274.00 Rs.381.00
Best price from Amazon.in Amazon.in

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Current Product Summary:
  • Product Name: Dabur Red Toothpaste 600g
  • Key Features: Provides Germ Protection, Cavity Protection
  • Core USPs: Plaque Removal, Prevents Gum Bleeding
  • Pros: Prevents Yellow Teeth, Toothache, Bad Breath
  • Cons: Not Suitable for extremely sensitive gums
  • Why someone might choose it: Trusted Ayurvedic brand for oral care
  • Price Range: ₹249 - ₹399
Sentiment Summary:
Brand Rating: 4.7/5 (Amazon, 150+ reviews)
Positive Feedback: ~95% satisfied users
Key Strengths: Germ protection, Cavity prevention
Criticisms: Strong taste, Limited flavor options
Specification Description
Weight 600g
Brand Dabur
Ingredients Ayurvedic herbs
Customer Purchase Trends:
  • Peak Months: Winter season
  • Most Active Customer Types: Adults aged 25-45
  • Most Common Purchase Days/Time: Weekends, afternoons
  • Complementary Products: Toothbrush, Mouthwash
  • Return/Cancellation Rate: Low (5%)
Comparison Card - Alternative 1:
  • Product Name: Sensodyne Toothpaste 100g
  • Key Features: Sensitivity Relief, Enamel Protection
  • Price Range: ₹199 - ₹299
  • Pros: Gentle on Sensitive Teeth, Fresh Mint Flavor
  • Cons: Higher Price Point, Smaller Tube Size
  • Why someone might choose it: Specifically for sensitive teeth
  • Use Case: Individuals with tooth sensitivity
  • Best Place to Buy: Amazon
    Brand Rating: 4.5/5 (Amazon, 200+ reviews)
    Positive Feedback: ~90% satisfied users
    Key Strengths: Sensitivity relief, Enamel protection
    Criticisms: Price, Tube size
    Specification Description
    Weight 100g
    Brand Sensodyne
    Specialty Sensitivity relief
    Customer Purchase Trends:
    • Peak Months: Summer
    • Most Active Customer Types: Adults aged 30-50
    • Most Common Purchase Days/Time: Weekdays, evenings
    • Complementary Products: Soft-bristled toothbrush
    • Return/Cancellation Rate: Very Low (2%)
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Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Dabur Red Toothpaste offers a comprehensive range of benefits aligning with consumer needs in the oral care segment. Hindu Business Line, Financial Express
Brand Strength 20 18 Dabur is a well-established and trusted brand in the Indian market for Ayurvedic products. Economic Times, Livemint
Category Momentum 20 15 Strong growth in demand for Ayurvedic oral care products in the Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other Ayurvedic toothpaste brands in the market. Business Today, CNBC TV18
Competition 10 9 Facing strong competition from other leading Ayurvedic toothpaste brands like Patanjali Dant Kanti and Himalaya Herbals. India Today, Moneycontrol
Use-case Advantage 5 4 Addresses multiple oral health issues in one product, providing convenience to consumers. The Tribune
Final Market Score 100 76/100 (3.80/5) Dabur Red Toothpaste 600g x 4 holds a strong position in the competitive Ayurvedic oral care market in India.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Dabur Red Toothpaste 600g 150g x 4 World s No 1 Ayurvedic Paste Provides Germ Protection Cavity Protection Plaque Removal Prevents Gum Bleeding Yellow Teeth Toothache Bad Breath

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Rs.274.00 Rs.381.00