DABUR Odonil Exotic Automatic Spray 225Ml Machine 1 Refill Sensual Dahlia 2X Long Lasting 2200 Sprays Guaranteed Lasts Upto 60 Days Suitable for Washroom Gym area Living Room Office

- Key Features: This Dabur Odonil Exotic automatic spray comes with a refill of Sensual Dahlia fragrance that promises 2x longer lasting freshness with 2200 sprays guaranteed. The machine is designed to last up to 60 days, making it a convenient and hassle-free solution for maintaining a pleasant smelling environment.

- For whom: This automatic spray machine is suitable for a variety of spaces including washrooms, gyms, living rooms, and office areas. It is perfect for both residential and commercial use, providing a long-lasting fragrance that keeps the space smelling fresh and inviting.

- Pros: 1. Long-lasting fragrance with 2200 sprays guaranteed 2. Convenient and easy to use automatic spray machine 3. Suitable for a variety of spaces including washrooms, gyms, living rooms, and offices 4. Fresh and pleasant Sensual Dahlia fragrance 5. Lasts up to 60 days, providing continuous freshness

- Cons: 1. Some users may prefer different fragrance options 2. Refills may need to be purchased separately after initial use 3. May not be suitable for those sensitive to strong scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting fragrance suitable for various spaces like washrooms, gyms, and offices.	Hindu Business Line, Financial Express
Brand Strength	20	15	DABUR is a well-established brand in India known for quality products.	Business Standard, Livemint
Category Momentum	20	10	Growing demand for air fresheners in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established air freshener brands in India.	India Today, Moneycontrol
Use-case Advantage	5	5	Addresses the need for a pleasant and long-lasting fragrance in different settings.	The Economic Times
Final Market Score	100	66/100 (3.30/5)	DABUR Odonil Exotic Automatic Spray is well-positioned in the Indian air freshener market with its competitive pricing and long-lasting fragrance suitable for various spaces.

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