Daawat Super Basmati Rice 1Kg: Fluffy Long Grains, Cooks Up to 20mm

This Daawat Super Basmati Rice is a premium quality rice known for its fluffy long grains that can be cooked up to 20mm in length.

Key Features:
- Premium quality basmati rice
- Fluffy long grains
- Can be cooked up to 20mm in length

For Whom:
This rice is perfect for anyone who enjoys high-quality basmati rice with long grains that cook up perfectly.

Pros:
- Premium quality rice
- Fluffy long grains
- Versatile and can be used in various dishes

Cons:
- Higher price compared to regular rice brands
- May not be easily available in all stores

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long grains and fluffy texture align with consumer preference for premium basmati rice.	Retail360
Brand Strength	20	18	Daawat is a well-established and trusted brand in the rice segment.	Brand Equity
Category Momentum	20	15	Growing demand for health-focused products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium basmati rice brands.	AC Nielsen
Competition	10	8	Facing competition from other premium basmati rice brands in the market.	Grocer's World
Use-case Advantage	5	5	Versatile rice suitable for various Indian dishes and occasions.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the premium basmati rice segment.

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