Colin Glass and Surface Cleaner Liquid Spray 500ml - India's #1 All-Purpose Glass Cleaner for Car, Kitchen, and Home Surfaces - Multi-Surface Cleaner

Key Features: - Professional strength formula for a streak-free shine - Removes tough stains, grease, and grime from glass and other surfaces - Can be used on windows, mirrors, countertops, and more - Pleasant fragrance leaves surfaces smelling fresh - Easy-to-use spray bottle for convenient application

For whom: - Ideal for households, offices, restaurants, and car owners - Perfect for anyone looking for a versatile and effective surface cleaner

Pros: - Versatile and effective on various surfaces - Leaves a streak-free shine - Easy to use with the spray bottle - Pleasant fragrance

Cons: - May require multiple applications for tough stains - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a versatile solution for cleaning various surfaces, meeting diverse consumer needs.	Retail360
Brand Strength	20	18	Colin is a trusted brand with high brand recall in the Indian market.	Brand Equity
Category Momentum	20	15	Strong growth in demand for household cleaning products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from local and international brands offering similar multi-surface cleaners.	Euromonitor
Use-case Advantage	5	5	Effective for cleaning glass surfaces, cars, kitchen counters, and home surfaces.	GFK
Final Market Score	100	76/100 (3.80/5)	Colin Glass and Surface Cleaner Liquid Spray 500ml holds a strong position in the Indian market for versatile cleaning solutions.

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