Colgate ZigZag Manual Toothbrush Pack of 6 for Adults - Medium Multicolour Soft Toothbrush with Antibacterial Properties and Compact Brush Head for Deep Cleansing

The Colgate ZigZag Manual Toothbrush is specially designed for adults and comes in a pack of 6 medium multicolour soft toothbrushes. It features antibacterial bristles and a compact brush head for a deep and complete cleansing experience.

Key Features: - Pack of 6 toothbrushes for adults - Medium soft bristles for gentle yet effective cleaning - Antibacterial properties to keep the brush hygienic - Compact brush head for reaching all areas of the mouth - ZigZag bristles for thorough cleaning and removal of plaque

This toothbrush is suitable for adults who value oral hygiene and are looking for a reliable and efficient toothbrush for daily use.

Pros: - Comes in a pack of 6 for multiple users or replacement - Soft bristles are gentle on the gums - Compact brush head reaches difficult areas for thorough cleaning Cons: - May be too soft for those who prefer firmer bristles - Multicolour design may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	ZigZag design and antibacterial properties align well with Indian consumer preferences for oral hygiene.	GfK
Brand Strength	20	15	Colgate is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	10	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced pack of 6 toothbrushes offering value for money in the Indian market.	AC Nielsen
Competition	10	9	Facing moderate competition from local and international toothbrush brands in the Indian market.	Statista
Use-case Advantage	5	2	Compact brush head for deep cleansing appeals to Indian consumers looking for effective oral care solutions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Colgate ZigZag Manual Toothbrush Pack of 6 positioned well in competitive Indian oral care market.

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