Colgate Total Health 80g

Key Features: - Provides 12-hour anti-germ protection - Promotes whole mouth health - World's No. 1 germ-fighting toothpaste
For whom: - Ideal for those looking for a toothpaste that provides long-lasting protection against germs - Suitable for individuals concerned about their overall oral health
Pros: - Effective at fighting germs for an extended period of time - Helps promote overall oral health - Trusted brand with a strong reputation in dental care
Cons: - Some users may prefer a toothpaste with additional whitening agents - May be more expensive compared to other toothpaste options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced antibacterial protection, aligning with consumer needs.	AC Nielsen
Brand Strength	20	18	Colgate is a trusted brand with high brand recall in India.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, catering to price-sensitive consumers.	Retail360
Competition	10	0	Intense competition in the toothpaste market with multiple players offering similar benefits.	Euromonitor
Use-case Advantage	5	3	Provides 12-hour anti-germ protection, meeting consumer expectations for long-lasting freshness.	India Today
Final Market Score	100	66/100 (3.30/5)	Colgate Total Advanced Health Antibacterial Toothpaste 80g is well-positioned in the Indian market with strong brand recall and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—