Colgate Kids Barbie Extra Soft Toothbrush with Tongue Cleaner, Pack of 3, Manual, Multicolor

Colgate Kids Barbie Toothbrush Extra Soft with Tongue Cleaner is designed specifically for kids to help them maintain good oral hygiene habits. The pack includes 3 Barbie-themed toothbrushes in vibrant colors that make brushing fun for kids.

Key Features:
1. Extra Soft Bristles: The toothbrush has extra soft bristles that are gentle on children's teeth and gums.
2. Tongue Cleaner: The built-in tongue cleaner helps remove bacteria and keep breath fresh.
3. Barbie Design: The colorful Barbie design makes brushing more enjoyable for kids.

For Whom:
This toothbrush pack is suitable for children who are learning how to brush their teeth independently. The extra soft bristles make it safe for kids of all ages.

Pros:
- Extra soft bristles are gentle on children's delicate teeth and gums
- Tongue cleaner helps improve oral hygiene by removing bacteria
- Barbie design makes brushing fun for kids

Cons:
- Some children may outgrow the Barbie theme
- Packaging may be more appealing to younger children

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extra soft bristles and tongue cleaner cater well to kids' oral hygiene needs.	GfK
Brand Strength	20	15	Colgate is a trusted brand in India known for quality oral care products.	Brandwatch
Category Momentum	20	10	Growing demand for kids oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, offering value for money.	Euromonitor
Competition	10	6	Facing competition from other established kids toothbrush brands in India.	Kantar
Use-case Advantage	5	5	Designed specifically for kids, making brushing fun and effective.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Colgate Kids Barbie toothbrushes offer a well-rounded solution for kids' oral care needs in India.

Factor	Rating (out of 5)	Notes
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