Colgate Gentle Sensitive Soft Bristles Manual Toothbrush Combo Pack - 4 Pack, Multi Color, Adult

Key Features: - Soft bristles designed for gentle cleaning on sensitive teeth and gums - Comes in a multi-color pack for variety - Manual toothbrush for easy use - Designed for adults

For whom: - Adults with sensitive teeth and gums - Those looking for a gentle toothbrush option - Individuals who prefer manual toothbrushes over electric ones

Pros: - Soft bristles provide a gentle clean - Multi-color pack adds variety - Designed specifically for adults with sensitive teeth

Cons: - Manual toothbrush may not be as effective as electric options - Some users may prefer a different brand or style of toothbrush

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soft bristles and sensitivity focus align well with market needs.	Market Research India
Brand Strength	20	18	Colgate is a trusted brand with strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 4-pack toothbrush combo in India.	Retail Today
Competition	10	0	Intense competition in the toothbrush market segment in India.	Business Insider
Use-case Advantage	5	3	Addresses the needs of adults with sensitive teeth.	Dentist Times
Final Market Score	100	66/100 (3.30/5)	Colgate Gentle Sensitive Toothbrush Combo well-positioned in growing Indian oral care market.

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