Cleansol Citronella Citrus Herbal Floor Cleaner Liquid - Natural Disinfectant, Eco-Friendly, Pet Safe, Multipurpose, Mosquito Repellent - 1 Litre

This Cleansol Citronella Citrus Floor Cleaner is a natural disinfectant that is eco-friendly and safe for pets. Its multipurpose formula not only cleans your floors effectively but also helps in keeping mosquitoes away.

Key Features:
- Citronella and citrus blend for a refreshing fragrance
- Eco-friendly and pet-safe formula
- Multipurpose cleaner for various surfaces
- Helps in repelling mosquitoes

For whom:
This floor cleaner is perfect for eco-conscious individuals who are looking for a natural and effective way to clean their floors. It is also ideal for pet owners who want to ensure the safety of their furry friends.

Pros:
- Natural disinfectant properties
- Pleasant citronella and citrus fragrance
- Multipurpose use for various surfaces
- Helps in repelling mosquitoes

Cons:
- Some users may not enjoy the citronella scent
- May require more frequent use for effective mosquito repellent properties

Overall, the Cleansol Citronella Citrus Floor Cleaner is a great choice for those looking for a natural and eco-friendly cleaning solution that also helps in keeping mosquitoes at bay.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citronella and citrus blend offers unique natural disinfectant and mosquito repellent properties.	Hindustan Times
Brand Strength	20	18	Established brand with a reputation for natural and pet-safe products.	Brand Equity
Category Momentum	20	15	Growing demand for eco-friendly cleaning products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eco-friendly floor cleaners in the market.	Business Standard
Competition	10	8	Facing competition from other established eco-friendly floor cleaner brands.	The Economic Times
Use-case Advantage	5	5	Multipurpose cleaner suitable for households with pets and children.	India Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position this product well in the growing eco-friendly cleaning segment.

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