Cipla Excela Max Moisturiser for Dry, Itchy Skin - Paraben-Free - 200g

Cipla Excela Max Moisturiser is a paraben-free formula specially designed for dry and itchy skin.

Key Features: - Contains hydrating ingredients to restore moisture to dry skin - Helps alleviate itchiness and irritation - Non-greasy formula that absorbs quickly into the skin - Suitable for daily use

For whom: This moisturiser is ideal for individuals with dry, itchy skin who are looking for a gentle and effective solution to hydrate and soothe their skin.

Pros: - Paraben-free formula - Hydrates and soothes dry, itchy skin - Fast-absorbing and non-greasy - Suitable for daily use

Cons: - Some users may prefer a scented moisturiser - May not be suitable for extremely sensitive skin Overall, Cipla Excela Max Moisturiser is a great option for those looking to moisturize and calm dry, itchy skin without harsh ingredients like parabens.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited formulation for dry and itchy skin issues prevalent in India.	The Economic Times
Brand Strength	20	10	Cipla's strong brand reputation in the pharmaceutical industry.	Business Today
Category Momentum	20	15	Growing demand for paraben-free skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Livemint
Competition	10	6	Facing moderate competition from other established skincare brands.	India Today
Use-case Advantage	5	5	Addresses a common skin concern faced by many consumers in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Cipla Excela Max Moisturiser positioned well in the Indian market for dry, itchy skin care.

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