Cif Multi-Purpose Cleaner Orange Lemongrass 750ml - All-Purpose Cleaning Spray

About Product: Cif Multi Purpose Cleaner Orange Lemongrass is a versatile cleaner that can be used on various surfaces in your home.

Key Features: It has a delightful orange lemongrass scent that leaves your home smelling fresh and clean.

For whom: This cleaner is ideal for anyone looking for a convenient and effective solution for cleaning multiple surfaces in their home.

Pros: - The fresh scent is long-lasting and pleasant - It effectively removes dirt and grime from surfaces - The 750ml size ensures you have plenty of cleaner on hand for multiple cleaning tasks

Cons: - Some users may find the scent too strong - It may not be suitable for use on certain delicate surfaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like orange lemongrass scent and 750ml size align well with consumer preferences.	Retail Insights
Brand Strength	20	18	Established brand with strong reputation in cleaning products.	Brand Equity
Category Momentum	20	15	Growing demand for multi-purpose cleaners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceWatch
Competition	10	8	Facing moderate competition from other established cleaning brands.	MarketWatch
Use-case Advantage	5	5	Versatile cleaner suitable for various surfaces and purposes.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this cleaner well in the Indian market.

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