Chemist at Play UnderArm Roll-On with Lactic Acid and Mandelic Acid - Prevents Odor, Brightens Skin, and Exfoliates - Long-Lasting Peach Aqua Fragrance - 80ml x 2 Pack

The Chemist at Play UnderArm Roll On is a revolutionary product that combines the power of 5% Lactic Acid and 1% Mandelic Acid to prevent odour, brighten skin, and exfoliate the underarm area. This unique formula works to eliminate bacteria that causes odour while gently exfoliating and brightening the skin for a smoother, more even tone.

Designed for those looking for a long-lasting solution to underarm odour and dark patches, this roll-on is suitable for all skin types. The peach aqua fragrance adds a refreshing touch to your daily routine, leaving you feeling fresh and clean all day long.

Pros: - Prevents odour and brightens skin - Exfoliates the underarm area for smoother skin - Long-lasting formula for all-day freshness - Refreshing peach aqua fragrance Cons: - May not be suitable for those with sensitive skin - Some users may find the fragrance too strong

Overall, the Chemist at Play UnderArm Roll On with 5% Lactic Acid and 1% Mandelic Acid is a must-have product for anyone looking to combat underarm odour and dark patches. Its unique formula and long-lasting effects make it a game-changer in the world of underarm care.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique combination of lactic acid and mandelic acid catering to skin brightening and exfoliation needs.	Gartner
Brand Strength	20	15	Established brand with a loyal customer base in the beauty and personal care segment.	Euromonitor
Category Momentum	20	10	Growing demand for innovative personal care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market, offering value for money.	Forbes
Competition	10	10	Facing moderate competition from established and emerging brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Addresses multiple needs - odor prevention, skin brightening, and exfoliation in a single product.	Statista
Final Market Score	100	66/100 (3.30/5)	Innovative product with strong brand backing and competitive pricing, positioned well in the growing personal care market.

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