Carbamide Forte Chelated Magnesium Glycinate Supplement - 2000mg Per Serving - Supports Muscle Recovery and Better Sleep - 120 Veg Tablets

About the product: Carbamide Forte Chelated Magnesium Glycinate Supplement is a dietary supplement that provides 2000mg of magnesium per serving. Magnesium is an essential mineral that plays a key role in various bodily functions.

Key Features: - Chelated form of magnesium for better absorption - Supports muscle recovery and relaxation - Promotes better sleep and overall well-being - 120 vegetarian tablets per bottle

For whom: This magnesium supplement is ideal for individuals who may have a magnesium deficiency or those looking to support their muscle recovery, sleep quality, and overall health.

Pros: - High dosage of magnesium per serving - Chelated form for better absorption - Suitable for vegetarians

Cons: - May cause gastrointestinal discomfort in some individuals - Large tablets may be difficult to swallow for some people.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High magnesium content and specific benefits align well with consumer needs.	Hindu Business Line, Financial Express
Brand Strength	20	18	Established brand with positive consumer perception.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for health supplements in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	8	Facing moderate competition from other established magnesium supplements.	Moneycontrol, BloombergQuint
Use-case Advantage	5	5	Addresses common health concerns like muscle recovery and sleep quality effectively.	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing health supplement market.

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