Brut Sport Style ALL IN ONE Shower Gel for Men - Hair & Body Wash with Authentic Fragrance (500ml)

Key Features: - All-in-one shower gel for hair, body, and body wash - Authentic sporty fragrance - Convenient 500ml size for long-lasting use For whom: - Men looking for a versatile and effective shower gel - Those who enjoy a fresh and invigorating scent Pros: - Saves time and space with one product for multiple uses - Strong and long-lasting fragrance - Leaves skin and hair feeling clean and refreshed Cons: - May be too strong for those with sensitive skin or allergies - Might not provide as deep of a clean for hair as specialized shampoo

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient all-in-one solution for men's grooming needs.	India Retailing
Brand Strength	20	15	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing moderate competition from other men's grooming brands.	The Economic Times
Use-case Advantage	5	5	Addresses the need for efficient grooming products for men.	ET Retail
Final Market Score	100	66/100 (3.30/5)	Well-positioned all-in-one shower gel for men in the growing Indian grooming market.

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