British Life Sciences MMS Stage 1 Infant Milk Powder Formula Milk for 0-6 Months Babies - Supports Early Development, Easy on Stomach, Omega 3 & 6 for Wholesome Baby Food - 400g

- British Life Sciences MMS Stage 1 Infant Milk Powder is a specially formulated formula milk for babies aged 0 to 6 months.

- Key Features include support for early baby development, being easy on the stomach, containing Omega 3 and Omega 6, and providing wholesome baby food without any added sugar.

- This product is ideal for parents looking for a high-quality infant formula that meets the nutritional needs of their young babies.

- Pros: Supports early development, easy on the stomach, contains essential Omega fatty acids. Cons: Some babies may not tolerate the formula well, can be slightly more expensive than other brands.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients for early development recommended for 0-6 months babies	Pediatricians Association
Brand Strength	20	10	Established brand with positive reputation among Indian consumers	Brand Equity
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Gazette
Competition	10	6	Facing competition from both local and international brands offering similar products	Business Standard
Use-case Advantage	5	5	Easy on stomach formulation suitable for infants with sensitive digestion	Parenting Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned infant milk powder formula catering to the needs of Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—