Oral-B Satin Floss by Braun, 86722 - Dental Floss for Gentle Cleaning

The Braun Oral B Satin Floss 86722 is a high-quality dental floss that effectively removes plaque and debris from between teeth. It is gentle on gums and slides easily between teeth for a thorough clean.

Key features of this floss include its satin-like texture that is designed to glide smoothly between teeth without fraying or shredding. It is also mint flavored for a fresh and clean feeling after flossing.

This floss is perfect for anyone who wants to maintain good oral hygiene and prevent cavities and gum disease. It is suitable for individuals of all ages and is especially beneficial for those with sensitive gums.

Pros of the Braun Oral B Satin Floss 86722 include its durability and effectiveness in removing plaque and debris from hard-to-reach areas. It is also gentle on gums and does not cause irritation.

Cons of this floss may include the mint flavor not appealing to some users or the price being higher than other floss options. Additionally, some users may find the satin texture of the floss to be too slippery for effective cleaning.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Satin texture and gentle cleaning suitable for Indian consumers.	GfK
Brand Strength	20	18	Oral-B is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	AC Nielsen
Competition	10	8	Facing moderate competition from local and international dental floss brands.	Retail Insight
Use-case Advantage	5	5	Effective for daily oral hygiene routines in Indian households.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Oral-B Satin Floss well in the Indian oral care market.

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