Boroplus Ayurvedic Doodh Kesar Nourishing Body Lotion 400ml - Buy 1 Get 1 Free

This Boroplus Ayurvedic Doodh Kesar Nourishing Body Lotion is a unique blend of traditional Ayurvedic ingredients like milk and saffron, known for their nourishing and moisturizing properties. The lotion is designed to deeply hydrate and revitalize your skin, leaving it soft and supple.

Key features of this body lotion include its non-greasy formula, quick absorption, long-lasting hydration, and pleasant fragrance. It is suitable for all skin types and can be used daily to keep your skin healthy and glowing.

This body lotion is ideal for those looking for a natural and effective skin care solution. It is especially beneficial for individuals with dry or rough skin, as it helps to restore moisture and improve skin texture.

Pros: - Deeply hydrates and nourishes the skin - Fast-absorbing formula - Suitable for all skin types - Pleasant fragrance Cons: - May not be suitable for those with scent sensitivities - Contains parabens

Overall, Boroplus Ayurvedic Doodh Kesar Nourishing Body Lotion is a great choice for anyone looking for a nourishing and moisturizing lotion with traditional Ayurvedic ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Doodh and Kesar aligns with Indian consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for Ayurvedic body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, especially with the 'Buy 1 Get 1 Free' offer.	Retail360
Competition	10	6	Facing moderate competition from other Ayurvedic body lotions in the market.	IRI
Use-case Advantage	5	5	Addresses the need for nourishing body care in a tropical climate like India.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Boroplus Ayurvedic Doodh Kesar Body Lotion in India.

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