Born Good Plant-Based Glass and Multi-Surface Cleaner 500ml - Safe for Kids' Toys, Biodegradable, Non-Toxic

Born Good Plant Based Glass and Multi Surface Cleaner is a safe and effective cleaning solution for your home. Made from plant-based ingredients, this cleaner is safe for use around kids and pets. It is biodegradable and non-toxic, making it a great choice for environmentally conscious consumers. The 500 ml bottle is perfect for everyday use.
Key Features: - Plant-based ingredients - Safe for kids and pets - Biodegradable and non-toxic - 500 ml bottle
For whom: This cleaner is perfect for households with children and pets, as well as anyone looking for a safe and eco-friendly cleaning solution.
Pros: - Safe for use around kids and pets - Biodegradable and non-toxic - Effective on glass and multi surfaces Cons: - May not be as strong as chemical-based cleaners for tough stains

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with the increasing focus on child-safe and eco-friendly cleaning solutions.	Livemint, Business Today
Brand Strength	20	10	Established brand reputation for safe and quality products.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar eco-friendly cleaning products in the market.	Business Insider, Moneycontrol
Competition	10	6	Facing moderate competition from other established eco-friendly cleaning brands in India.	The Hindu, CNBC TV18
Use-case Advantage	5	5	Specifically formulated for cleaning kids' toys, catering to a niche yet growing market segment.	The Financial Express
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market due to eco-friendly focus and child-safe features.

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